Mobile UX Design That Converts and Retains
Research-backed mobile UI/UX design for iOS and Android — from user journey maps to pixel-perfect Figma screens with a component library your developers can build from directly.
UX Problems That Kill Mobile Apps
Most apps lose 80% of users within 3 days of install. Bad UX, not bad code, is almost always the culprit.
Onboarding Drop-Off
Apps that ask for too many permissions or explain features before users experience them lose 60%+ of new users in the first 3 screens.
Navigation Confusion
Bottom tabs vs hamburger menus vs gestures — choosing the wrong pattern for your app type makes users feel lost and uninstall.
Ignoring Platform Conventions
Android users expect back buttons; iOS users expect swipe-to-go-back. Fighting platform conventions costs you App Store ratings.
Loading State Neglect
Skeleton screens and optimistic updates keep users engaged during waits. Blank screens or spinners cause 'frozen' app reports.
No Empty & Error States
Empty lists and error messages are often afterthoughts. Designed well, they guide users to success. Ignored, they create confusion and churn.
Design-Dev Handoff Gaps
Designs without spacing specs, component states, or interaction notes result in developers guessing — producing an app 30% different from the design.
Research-First Design Process
We don't skip to Figma. Every engagement starts with understanding your users, their goals, and where current experiences fall short — so every design decision has a rationale.
What Our Design Engagement Includes
User Research
Jobs-to-be-done interviews, persona development, and journey mapping to ground every design in real user needs.
Information Architecture
Sitemap, user flow diagrams, and navigation pattern decisions before a single pixel is placed.
Wireframes & Prototypes
Low-fidelity wireframes for early feedback, then interactive Figma prototypes for stakeholder alignment and usability testing.
High-Fidelity UI
Pixel-perfect screens for every state — loading, success, error, empty — with Material 3 or HIG platform patterns.
Design System
Component library with tokens, variants, and auto layout — so developers implement exactly what was designed, every time.
Interaction Design
Micro-interactions, gesture patterns, transition specifications, and haptic feedback recommendations.
Accessibility Design
WCAG 2.1 AA colour contrast, touch target sizing (44×44pt minimum), and screen reader flow designed from the start.
A/B Test Design
Onboarding variants, paywall layouts, and CTA designs prepared as A/B test assets for post-launch optimisation.
Design Process
Discovery & Research
User interviews, competitive audit, heuristic evaluation of existing app (if any), and problem statement definition.
IA & Wireframes
Information architecture, user flows, low-fidelity wireframes for key screens, and a prototype for early stakeholder validation.
Visual Design
Design system creation — tokens, components, icons — then high-fidelity screens for all flows with dark mode variants.
Handoff & Support
Annotated Figma handoff, interaction specifications, developer Q&A sessions, and design QA during implementation.
Tools & Methodology
- Figma (primary)
- FigJam (workshopping)
- Lottie (animations)
- Maze (usability testing)
- Jobs-to-be-done
- Usability testing
- Heuristic evaluation
- Competitor benchmarking
- Material 3 (Android)
- Apple HIG (iOS)
- Custom brand systems
- Design token exports
- Figma Dev Mode
- Zeroheight documentation
- Storybook integration
- Design QA reviews
Industries We Design For
E-Commerce App Redesign — Research-Led, Measurably Better Retention
A fashion e-commerce app had low 3-day retention and a poor add-to-cart rate. User interviews revealed confusing navigation and an overwhelming product listing UX. We redesigned from user research up.
18% day-3 retention. Users couldn't find products easily. Navigation had 4 tabs plus a hidden hamburger menu with overlapping functions.
Reduced to 3-tab navigation. Redesigned product listing with size/colour filters surfaced. Cart abandonment re-engagement flow added.
Retention up 45%. Add-to-cart up 3.2×. App Store rating went from 3.1 to 4.5 within 60 days of the redesign shipping.
What Our Clients Say
● Success Stories
Elite Agencies Trust Us.
Verified Client Reviews on Every Engagement
Bhasker Y
E-commerce Founder
"We were losing customers due to poor website performance. Softwares Tech built a conversion-driven system that doubled our inquiries within the first month. Truly results-driven and professional."
Project
Ecommerce Experience Upgrade
Budget
$15k - $30k
Duration
6 Weeks
Yogesh G
Local Business Owner
"Our old website wasn’t generating leads. They delivered a high-performance website in just 5 days that immediately started bringing in consistent leads. Best decision for our business growth."
Project
Website Redesign for Business Growth
Budget
$5k - $15k
Duration
5 Days
Vishaka
Consultant & Coach
"I struggled with low conversions for months. Their custom software and web development approach transformed my website into a lead generation machine. Highly scalable and performance-focused work."
Project
High-Converting Landing Page
Budget
$10k - $20k
Duration
3 Weeks
Bhasker Y
E-commerce Founder
"We were losing customers due to poor website performance. Softwares Tech built a conversion-driven system that doubled our inquiries within the first month. Truly results-driven and professional."
Project
Ecommerce Experience Upgrade
Budget
$15k - $30k
Duration
6 Weeks
Yogesh G
Local Business Owner
"Our old website wasn’t generating leads. They delivered a high-performance website in just 5 days that immediately started bringing in consistent leads. Best decision for our business growth."
Project
Website Redesign for Business Growth
Budget
$5k - $15k
Duration
5 Days
Vishaka
Consultant & Coach
"I struggled with low conversions for months. Their custom software and web development approach transformed my website into a lead generation machine. Highly scalable and performance-focused work."
Project
High-Converting Landing Page
Budget
$10k - $20k
Duration
3 Weeks